A share of this really great concept of changing the default, written by Tobia Leenaert (The Vegan Strategist).
In my previous post, I wrote about changing the default option as an interesting strategy to create behavior (and attitude) change. I suggested this was an interesting tactic especially where institutional change is concerned. It can be used by governments, businesses, organizations… It creates behavior and (indirectly) attitude change, and it doesn’t take away “freedom…
via Vegan meals as the default airplane meal: who will make it happen? —
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thx for sharing 🙂